Greenbriar Stonebridge Clubhouse

Active adult homebuyers can now add a luxurious spa to the list of unparalleled lifestyle amenities available to them at Greenbriar Stoneridge, Lennar’s award-winning active adult community in Monroe Township, NJ.

The elegantly-designed spa recently opened its doors to Greenbriar Stonebridge residents with a soothing décor across two massage rooms, a hair salon, a manicure/pedicure room and a welcoming lobby. The new spa currently offers 60-minute and 90-minute massages on Mondays and Thursdays from 9 a.m. to 5 p.m. and by appointment.

The relaxing spa treatments blend in naturally with the community’s resort-like lifestyle which stems from Greenbriar Stonebridge’s 41,000 square foot clubhouse – the largest clubhouse in an active adult community in the state.

“We’ve created an extraordinary lifestyle environment for our residents at Greenbriar Stonebridge, but we’re always looking for ways to improve on what we’ve done,” said Don Bompensa, President of Lennar’s New Jersey Division. “What better way to do that than to offer residents access to a top-of-the-line spa with trained massage therapists and salon professionals right here in the clubhouse. Now our residents can receive a massage, get a pedicure or have their hair cut and styled without ever leaving the community.”

The focus of the new spa is a relaxing guest experience, according to Suzanne George of NFC Amenity Management, the company that manages the spa. Upon entering, guests are greeted by friendly staff members and are offered a robe and their choice of coffees, teas and other beverages. After their treatment, guests are invited to relax and leave the treatment room at their own pace. Guests are never rushed.

“We recently had a welcome night at the spa and more than 100 residents came out to take a tour and meet the massage therapists,” Ms. George said. “They are very happy with the facility and we’ve booked several dozen appointments already.”

Greenbriar Stonebridge is a beautiful, active adult community in bucolic Monroe Township with tree-lined streets that wind their way around a mix of cutting-edge home designs. The community features 946 single-family residences ranging in size from 1,659 to 3,130 square feet of living space priced from the $300s. Nine distinctive designs are available, including some with loft options, as well as “Twin” duplex designs which are priced from the $200s. The homes offer elegant dining and living rooms ideal for entertaining, as well as master bedrooms with walk-in closet space and luxurious master bathrooms with spa showers.

Homebuyers can take advantage of Lennar’s Everything’s Included Plus program which includes the national homebuilder’s most popular upgrades and features rolled into one Plus Package price, such as whirlpools, granite countertops in the bathrooms, surround sound systems and other customized finishing touches.

The clubhouse is the heart of the Greenbriar Stonebridge community. In addition to the spa, it features a grand ballroom, magnificent theater with stadium seating, billiards room, state-of-the-art fitness center, indoor swimming pool, two-story great room, card room, computer center and meeting rooms. Outside, residents enjoy a resort-style pool, expansive sun deck, bocce courts and tennis courts.

Conveniently located off Exit 8 of the New Jersey Turnpike and near the Garden State Parkway and Routes 33 and 9, Greenbriar Stonebridge offers homeowners easy access to an array of great shops and restaurants, including charming boutiques and bistros that line the streets of historic Cranbury, a neighboring town. Nearby Princeton offers a wide selection of prime cultural and entertainment delights including parks, cinemas, theaters and museums. Manhattan and Philadelphia are easily accessible for day trips.

To schedule a visit or request more information on Greenbriar Stonebridge, please call 888-416-7100, or visit the Greenbriar website at www.greenbriarnj.com. The community’s Welcome Home Center is located at 3 Mandrake Road, Monroe, NJ.

For more information on Lennar and its other communities, visit www.lennar.com.

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Technology Puts Celebrated Active Adult Brand at Homebuyers’ Fingertips

Lennar, one of the nation’s largest homebuilders and a recognized innovator in the active adult marketplace since 1969, has launched a new website dedicated solely to the company’s celebrated “Greenbriar” communities in New Jersey.

The new website, www.greenbriarnj.com, allows homebuyers to conveniently access a wealth of information about Lennar’s current Greenbriar active adult communities thanks to a user-friendly interface and advanced interactive technology.

With a simple click of a mouse, customers can enjoy a full presentation of each community, including specific details on home designs, resort-style amenities, neighborhood essentials and more. Vivid photography helps bring the communities to life, while “In the News” sections offer updates on coming events, new section releases, special programs and other issues important to buyers. The website also includes Lennar’s unique “Chat Now” function which allows buyers to speak to a live Lennar Internet New Home Consultant shortly after hitting the button.

“As a national homebuilder with communities located throughout the country, our company website can sometimes feel daunting to homebuyers looking for quick access to communities in their area,” notes Don Bompensa, President of Lennar’s New Jersey Division.

“We want this initial step in our customers’ new home search to be a pleasurable experience. They shouldn’t have to work to find the information they need. The new Greenbriar website answers that call by providing an informative, easy-to-navigate destination for active adult buyers to start the process of finding the Greenbriar community that best meets their needs and liftestyles.”

The www.greenbriarnj.com website currently features Lennar’s Greenbriar Oceanaire community in Waretown, Greenbriar Stonebridge in Monroe Township and Greenbriar Fox Ridge in Rockaway Township.

Located just north of Long Beach Island, Greenbriar Oceanaire features 1,400 single-family homes spread throughout 888 rolling acres of picturesque landscape. Less than 300 of the homesites remain available for sale. An incomparable resort-like lifestyle stems from the community’s magnificent 38,000-square-foot clubhouse which offers year-round entertainment with its indoor and outdoor pools, tennis and boccie courts, a fully equipped fitness center/spa, game rooms, library, computer and craft rooms and a grand ballroom. There’s also an Arthur Hills-designed, 18-hole championship golf course that is located completely within the community.

Greenbriar Oceanaire’s luxurious layouts feature seven ranch-home designs ranging in size from 1,900 to 3,100 square feet of living space priced from the $300,000’s. Some homes include lofts. Found throughout the homes are upscale interior appointments including dramatic vaulted, sloped or step ceilings; oversized windows and ceramic tile floors. Kitchens include GE Profile stainless steel appliances, breakfast nooks and granite countertops; while sumptuous master baths feature Roman-style soaking tubs, separate shower stalls, double vanity sinks and decorator vanity cabinets.

 In Monroe Township off Exit 8 on the New Jersey Turnpike, Greenbriar Stonebridge features 946 single-family residences ranging in size from 1,659 to 3,130 square feet of living space priced from the $300s. Nine distinctive designs are available, including some with loft options, as well as “Twin” duplex designs which are priced from the $200s.

Recently named “Community of the Year” by the New Jersey Builders Association, the community features graceful tree-lined streets which wind their way around the eclectic mix of cutting-edge home designs. Gracious floor plans offer up to three bedrooms and 2½ baths and include finished second-floor lofts and unfinished second-floor storage, depending on the home chosen. Elegant dining and living rooms prove to be inviting entertainment settings, while master bedrooms feature a generous walk-in closet and a luxurious master bath with soothing spa shower. Residents also enjoy a dramatic 41,000 square-foot recreational facility featuring a grand ballroom, magnificent theater with stadium seating, billiards room, state-of-the-art fitness center, indoor swimming pool, two-story great room, card room, computer center and meeting rooms. Outside, residents enjoy a resort-style pool and expansive sun deck and tennis courts.

In Rockaway Township, Greenbriar Fox Ridge is a new active-adult community featuring 336 luxury condominium residences and exciting resort-like amenities in a picturesque setting. Prices currently start in the $200s for one- and two-bedroom, single-level homes that range in size from 979 to 1,997 square feet of living space and already include a wide assortment of upgrades. The homes are located in three-story elevator buildings with secured underground parking.

The community, which has no affiliation with the existing Fox Hills community in Rockaway Township, will be gated and is conveniently situated amidst a breathtaking, mountainous country setting with proximity to excellent recreational facilities highlighted by numerous golf courses and thousands of acres of public open space and parkland. However, residents won’t have to travel far to indulge themselves in recreational pursuits as the community offers a 16,000 square-foot grand clubhouse which features a fitness center, outdoor swimming pool, social rooms and a tennis court.

For more information on Lennar’s Greenbriar active adult communities, visit www.greenbriarnj.com, or call 732-423-3810.

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Cedar Point at Mays Landing

Imitation may be the sincerest form of flattery, but for new homebuyers making significant financial and lifestyle decisions, a replica will never live up to the original.

A number of years ago, Lennar, the nation’s second largest homebuilder, reinvented its sales methodology in an attempt to create an even higher level of value and quality with the launch of its “Everything’s Included” platform.   The sophisticated program, borne out of extensive research and results from independent public surveys, essentially offers the national homebuilder’s most popular upgrades and features already included in the purchase price.

The new platform, billed as “The Logic of Lennar,” was rolled out nationwide, and the results have been staggering as buyers across the country have recognized the benefits and taken advantage of the opportunities.

“It was a real departure from the company’s traditional operating philosophy as Lennar had pioneered the concept of giving customers hundreds of options to choose from through the use of a Central Design Studio,” notes Don Bompensa, President of Lennar’s New Jersey Division.

“But we learned over the years that our customers just didn’t like being burdened with a tedious and costly selections process.  This notion was confirmed by JD Power surveys which we conducted over the course of several years that conclusively revealed that the part of the homebuying process our customers found most stressful was the task of picking options at the Design Center.  So we researched what our most popular selections were and included them as standard items at no additional cost.”

Lennar’s nationally-recognized “Everything’s Included” marketing platform greatly simplifies the purchasing process, Mr. Bompensa points out.  Fewer options mean less mistakes and consistent quality.  And Lennar’s extraordinary buying power permits high-volume purchases with significant savings passed onto buyers.

“Rather than choosing through dozens of upgrades that cost extra,” he says, “homebuyers can have our most sought-after options already included in their new home.  This simple approach allows us to give customers the best of everything at no extra cost or time.”

But the program goes well beyond just options and amenities, Mr. Bompensa contends.  It is part of a corporate culture that is committed to making the homebuying experience better by reflecting Lennar’s dedication to quality, value and integrity.

“Our New Home Consultants undergo an industry-acclaimed sales training program to ensure the best possible experience for our customers,” Mr. Bompensa explains.  “And by starting construction on homes prior to releasing for them for sale, we’re able to deliver them on time and can better satisfy our customers’ expectations.”

These benefits and the positive impact they’ve had on thousands of homebuyers across the country haven’t gone unnoticed by other builders who have tried to keep up with Lennar’s success.

“Not surprisingly, we’ve seen other builders in the New Jersey marketplace and elsewhere try to offer similar programs, in some cases even offering both an everything’s included and options/upgrades proposition at the same time, but they just can’t come close to matching the value we can provide through our national resources,” says Mr. Bompensa.  “We created this program and perfected it over the years.  An in today’s climate, it’s more valuable to our customers than ever.”

Lennar’s Everything’s Included program is available at its celebrated residential communities across New Jersey.  The communities include:

Greenbriar Oceanaire, an active adult, resort-style community in Waretown just north of Long Beach Island featuring single-family homes priced from the $300s, an 18-hole private championship golf course and a 38,000-sq.-ft. clubhouse.

Greenbriar Stonebridge, another active adult community located in Monroe Township, offers single-family residences priced from the $300s and new duplex homes priced from the $200s, and a 41,000 square-foot clubhouse — the largest recreational facility in an active adult community in the state.

Greenbriar Fox Ridge, a new active adult condominium community located in a scenic Rockaway Township setting with elegant residences priced from the $200s and a 16,000 square-foot clubhouse which is now available for tours.

Lennar’s non-age-restricted communities include Centreplace at Edison, 198 garden-style condominium homes priced from the high-$200s, a magnificent clubhouse, an outdoor pool, a state-of-the-art fitness center and a tot lot.       In Atlantic County’s Mays Landing, Cedar Point features 173 single-family homes on premium wooded homesites up to two acres located near the Hamilton Mall.  The community’s four-bedroom residences are priced from the $300,000s –the best value in Mays Landing.

And in Woolwich, just 30-40 minutes from Wilmington and Philadelphia, Creek Run offers single-family homes ranging from 2,070 to 3,719 square feet of living space, sprawling homesites from one-to-four-plus acres and pricing starting from just the upper-$200s.

For more information on Lennar’s communities, visit www.lennar.com.

Lennar is the second largest homebuilder in the nation, delivering 49,000 homes in 2006. The corporation was recognized as Fortune Magazine’s “Most Admired Homebuilding Company in America” in 2003 and 2004.

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